THE ROLE OF COMMUNICATION IN TOURISM MARKETING
Abstract
Tourism is one of the most developed sectors in Indonesia. The development of the tourism sector is certainly inseparable from the potential possessed by Indonesia, namely the vast archipelago from Sabang to Marauke so that it can support destinations in various regions, plus the diversity of cultures, customs, and regional potentials that open opportunities for access to introduce tourism. Tourism in Indonesia has become a nation's asset, as a driving force for the nation's economy. Indonesian citizens themselves are not a few who are involved in the activities of the world of tourism, both those who act as producers in this case are tourism managers or who choose to become tourists (tourism consumers). Especially for tourism activists, they can make tourism their business way to generate profits by opening a number of tourism facilities, including restaurants, lodging, culinary, souvenirs that symbolize the characteristics of the area and other facilities that support tourism itself. In order to achieve this goal, what must be done is to manage the tourism business optimally, which is then continued by marketing the business so that this tourist spot will be visited by both local and international tourists. This marketing method cannot be separated from the vital role of business communication. Business communication is the main concept in the existence of a tourism business because every party in the business circle will always be connected with various parties with various interests in order to build and maintain the tourism business itself, both managing relationships with internal and external parties. The study of business communication is very complex. In writing this article, the author will focus on building relationships with external parties, namely consumers or more popularly known as tourists/tourists through business communication activities.
Downloads
References
Anholt, Simon, Some Important Distinctions in Place Branding, (2005).
Cangara, Hafied Pengantar Ilmu Komunikasi, (Jakarta: Raja Grafindo Persada, 1998).
Hanief, Shofwan dan Dian Pramana, Pengembangan Bisnis Pariwisata dengan Media Sistem Informasi, (Yogyakarta: Andi, 2018).
Isdarmanto, Christantinus, Hari Sunarto dan Anthony, Strategi Branding Pengembangan Industri Pariwisata 4.0 melalui Kompetitif Multimedia di Era Digital, Journal of Tourism and Creativity Vol.4 No.1 Januari 2020
Keller, Kevin Lane dan Philip Kotler, Branding in B2B Firms, Handbook of Business-to-Business Marketing. (Edward Elgar Publishing, 2012).
Kotler, Philip dan Kevin Lane Keller. Defining Marketing for The 21st Century, (New Jersey: Prentice Hall, 2006).
Lasswell, Harold D. The Signature of Power: Buildings, Communications, and Policy, (Routledge, 2017).
Lewis, Sarah, Roy Pea, and Joseph Rosen. Beyond Participation to Co-Creation of Meaning: Mobile Social Media in Generative Learning Communities, Social Science Information 49.3 (2010).
Moilanen dan Rainisto, How to Brand Nations, Cities and Destinations, A Planning Book for Place Branding, (USA: Palgrave Macmillan, 2009).
Mulyana, Dedy, Ilmu Komunikasi Suatu Pengantar, (Poso: Unsimar, 2005).
Nasrullah, Rulli, Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi, (Bandung: Simbiosa Rekatama Media, 2015).
Neumeier, Marty, The Brand Gap: Revised Edition, (Peachpit Press, 2005).
Prahasty, Sheylla Ayu dan Diana Amaliasari, Strategi Komunikasi Bisnis di Kampung Wisata Bisnis Tegalwaru Ciampea Kabupaten Bogor, Jurnal Penelitian Sosial Ilmu Komunikasi 3.2 (2019).
Prayitno, Yudanto, Dinda Rakhma Fitriani, dan Eviyani, Komunikasi Pariwisata 4.0: Analisis Kampanye Digital Destinasi Wisata Mandalika Dan Raja Ampat Melalui Vlog Jokowi, (https://doi.org/10.34010/common.v4i2.4433)
Prawita, et.al, Strategi Pemasaran Paket Wisata Melalui Media Online di Truly Asia Tour and Travel, Jurnal IPTA Vo. 4 No. 1. 2016
Priyatna, Soeganda dan Elvinaro Ardianto, Tujuh Pilar Strategi Komunikasi Bisnis, (Jakarta: Widya Padjajaran, 2009).
Purnomo, Agus, Pemanfaatan Instagram sebagai Media Komunikasi Pariwisata di Kabupaten Karanganyar: Studi Analisis Deskriptif Kualitatif pada Akun Instagram @explorekabkaranganyar, (2018).
Sihite, Richard, Tourism Industry, (Surabaya: SIC, 2000).
Straub, Joseph T dan Raymond F. Attner. Introduction to Business. (PWS Publishing Company, 1991).
Soemagara.Demawan R, Kennedy E John Marketing Coomunication (Taktik dan Strategi), (PT Bhuana Ilmu Populer, 2006)
Sumartias, Suwandi Komunikasi Bisnis, (Jakarta: Universitas Terbuka, 2018)
Wahab, Salah, Manajemen Kepariwisataan, (r2kn.litbang.kemkes.go.id., 2003)
Wheeler, Alina, Designing Brand Identity: An Essential Guide for The Whole Branding Team, (John Wiley & Sons, 2017)
Copyright Notice
Komunikasia: Journal of Islamic Broadcasting and Communication is under the Creative Commons Attribution 4.0 International (CC-BY 4.0) License, according to which:
1) Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution (CC-BY 4.0) that allows the sharing of articles published with the acknowledgment of authorship and the initial publication in this journal.
2) The authors are authorized to make additional contracts separately for distribution of the version of the work published in this journal (for example, publication in an institutional repository or as a chapter of the book), as long as there is recognition of authorship and initial publication in this journal.
3) Authors are authorized and encouraged to publish and distribute their work online (for example, in institutional repositories or on their personal pages) at any time before or during the editorial process, as it increases the impact and reference of the published work.
